Email Marketing RulesI’m Visited by the Ghosts of Predictions Past, Present, and Future
In my latest Email Insider column for MediaPost, I reluctantly cast myself in the role Emailnezer Scrooge and am visited by three ghosts that hold me accountable for my past email marketing predictions and press me for an assessment of the present and for predictions of the future. >> Read my entire…
Few Retailers Respond to Abandoned Carts on Cyber Monday
In my second guest column for ClickZ this holiday season (here’s the first), I take a deeper dive into the cart abandonment email research that’s highlighted in our Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday #Infographic. On Cyber Monday, ExactTarget clicked through the promotional emails sent that day…
Infographic: Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday
The Thanksgiving Holiday Weekend includes some of the busiest email marketing days of the year, including top email day Cyber Monday, famed Black Friday, and the up-and-comer Thanksgiving Day. However, consumers behave differently on each of these days, which means retailers have to use different approaches on each day. Based on our…
More Insights on Birthday Email Programs
Our Birthday Emails Infographic clearly showed that there’s a big opportunity for brands to collect birth dates and use that information to send triggered birthday emails. In this follow-up, I share five more insights from our research, which involved more than 180 B2C brands: A lack of follow-up on birthday email offers….
Infographic: Happy Birthday, Dear Subscriber
Have you ever gotten an unexpected birthday gift? Feels great, right? And you probably ended up giving more time and attention to the gift-giver as a result. That’s the opportunity that triggered birthday emails offer. It’s a winning tactic that generates an outsized return on investment. ExactTarget research involving more than 180…
Watch “The 5 Design Trends behind ‘The Best of the Email Swipe File'” Webinar
If you missed the webinar that Andrea Smith and I did yesterday on “The 5 Design Trends behind ‘The Best of the Email Swipe File,’” the slides (with notes) and a recording of the 45-minute webinar are now available. View the slides on SlideShare >> Watch the webinar recording (registration required) >>…
The Long and Short of Progressive Profiling
Data is the fuel for all targeted and tailored messaging. Getting good information is the tricky part. The best sources of intel comes directly from your subscribers. Much can be inferred by your subscribers’ purchases, browsing and other interactions with your brand, but there’s also value in asking your subscribers directly about…
The Higher Bar for Browse Abandonment Emails
Because of their high ROI, cart abandonment emails are growing in popularity, although only 20% of retailers are using them, according to recent research. Adoption is even lower for browse abandonment emails, which are emails that are triggered in response to a subscriber browsing your website but not purchasing anything. However, that…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
