Email Marketing RulesI’m a Who in Phrasee’s ‘Who to Follow’ Series
I’m excited to be the latest to be interviewed for Phrasee’s fun ‘Who to Follow’ Series. We talk about the new edition of my book, Email Marketing Rules, and where email marketers go wrong with metrics and subject lines. We also talk about what the future holds for email marketers and how AI will impact their jobs.
In addition to all that serious stuff, I reveal a little trivia about myself, including:
- My dream job as a child
- My favorite food
- My guilty pleasure
- The story behind my kids’ super-awesome middle names
Go for the valuable insights, stay for the Chad trivia.
>> Read the interview on the Phrasee blog
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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