The Last Word on June 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
Good Apple, Bad Apple: MPP Has Had Positive and Negative Results (MediaPost)
Best Fonts for Emails: How to Make Your Emails Look Great and Easy to Read (AWeber)
Does punctuation in a subject line help or hurt email performance? (Alchemy Worx)
Are We Witnessing the Death of Gmail Annotations? (SendView)
12 Unique AMP Emails in eCommerce that will liven up your Marketing Campaigns (Netcore Cloud)
Insightful & entertaining tweets
I’m very happy and proud to announce that I started a blog! Friends of Email
It’s a spanish blog for LATAM #emailgeeks where I’ll talk about email, code and mktAutomation. It’s been my wish since a long time to start it, and it’s finally coming together.https://t.co/IxguUsnwkt
— Rodrigo Santander (@Ro_Santander) June 6, 2022
Treat your #email reputation like your credit score.
It takes alot of time to build but little time to destroy #emailautomation #emailgeeks @SparkPost
— Marc Valdez (@MarcValdezSP) June 9, 2022
From a conversation earlier today:#EmailGeeks pic.twitter.com/dbxXabVnbV
— Mike Hillyer (@MikeHillyer) June 15, 2022
Hold your breath, #EmailGeeks! They can sense your fear! 😱 pic.twitter.com/xhdAIef7J3
— Mailgun by Sinch (@Mail_Gun) June 16, 2022
Just a friendly reminder that 99% of marketers whose success relies on email don’t go to email conferences, don’t call themselves #emailgeeks, don’t use more than a few basic features in their ESP, have never touched email HTML, don’t understand deliverability, etc. etc. etc.
— Gregg Blanchard (@greggblanchard) June 27, 2022
Someone reached out to me about a job, and this was a part of the description:
“Solely own cold email outreach, including sending 1m+ emails per month to cold prospects.”
I can’t imagine something that’s a harder pass than this for any email marketer.
— Jaina Mistry (@jainamistry) June 30, 2022
Noteworthy subject lines
Camping World RV, 6/15 – Inflation-Buster RV Deal!
IKEA, 6/3 – Chad , join us this Pride Month as an LGBTQ+ ally
Zales, 6/3 – 🌈 Live Loud. Love Proud. Let Your Pride Shine.
REI, 6/15 – Outside With Pride This Month (& Every Month!)
Williams Sonoma, 6/4 – All the colors of Le Creuset 🌈
Express, 6/4 – 40% off a 🌈 of cute tees
Hobby Lobby, 6/24 – Red, White, Blue – 40% Off July 4th Decor
Macy’s, 6/18 – Extra 25% off the perfect Father’s Day gift to buy online & pick up in store by tomorrow—just in time!
Neiman Marcus, 6/8 – Celebrate Dad!
Bass Pro Shops, 6/8 – What Do Your Give The Man That’s Give You Everything? We’re Here To Help!
Crate & Barrel, 6/13 – Father’s Day is June 19: It’s time to treat Dad
Zales, 6/13 – Save 30% Off Gifts That Say “You’re Awesome, Dad”
Wegmans Catering on Meals 2GO, 6/15 – The Perfect Party for Grads, Dads, and More!
Express, 6/7 – Guest, bridesmaid or bride? 💍
Banana Republic, 6/18 – Modern Dresses Perfect For Wedding Season
Omaha Steaks, 6/29 – FREE 🌭 + FREE 🍔 + ☀️ = Grill Time!
Eddie Bauer, 6/13 – 6 Must-Haves For Fun In the Sun!
Nordstrom, 6/4 – The best summer shoes are here
Target, 6/8 – Save 20% on kids’ shorts 😎
Gap, 6/8 – For your next BBQ/party/RSVP: tops & shorts from $25
Express, 6/2 – 🌜 TONIGHT ONLY! Style Steals $15+ starts @ 6 p.m. 🌛
Express, 6/3 – ✈️💰🏝️ Win a 2-NIGHT STAY at any Canopy by Hilton in the U.S. & MORE!
Williams Sonoma, 6/7 – Host a Whiskey Tasting: stock your bar cart | 20% OFF all Goldtouch Pro Bakeware
West Elm, 6/7 – Complete your sofa look with chic (& comfy) pillows
Olive Garden, 6/7 – Too busy to make dinner? 🍽️
Burlington, 6/3 – Shop for your (4-legged) BFF!
Panera Bread, 6/7 – Your besties + All the 🍕
Applebee’s Grill & Bar, 6/7 – Only a few days left to get FREE* movie tickets
Bass Pro Shops, 6/7 – Win Your Own TOYOTA TUNDRA TRUCK!
West Elm, 6/2 – O HEY! It’s KULE x West Elm
Patagonia, 6/13 – Stories you didn’t know you needed
New posts on EmailMarketingRules.com
The Definitive Guide to Adapting to Mail Privacy Protection
Webbula: What Are the Top 3 Reasons You Love Working in Email Marketing?
Unlayer: Create Engaging Email Subscriber Journeys
Multi-Touch Attribution: Moving Beyond Overly Simplistic First- and Last-Click Models
What’s Wrong with Email Marketing?
What’s Your Digital CX Strategy for Out of Stocks?
Mobile Marketing: Leveraging the Latest Trends