The Last Word on May 2022
A roundup of email marketing articles, posts, and tweets you might have missed last month…
Must-read articles, posts & reports
Should You Build Your Own ESP? (Only Influencers)
Introducing the Email Markup Consortium (EMC) (DEV)
One-Click Unsubscribe: Don’t Do It (Spam Resource)
Martech Checklist: Do You Have the Right Solutions to Future-Proof Your Stack? (Oracle)
The Content Preferences of B2B Buyers (MarketingProfs)
How US Consumers Are Feeling, Shopping, and Spending—and What It Means for Companies (McKinsey & Co.)
Insightful & entertaining tweets
Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. https://t.co/CJzCc4UqBO#privacy #etailer pic.twitter.com/3xujoAJoEC
— Chart of the Day (@ChartoftheDay_) May 2, 2022
For the millionth time… “Promotions tab in Gmail is not spam! “
— Tejas Pitkar (@TPitkar) May 3, 2022
Always know your brand voice. Some brands curse in their emails and make prospects laugh. Some brands accidentally use “all-caps” and their prospects unfollow.#emailgeeks
— Naixa R. (@RNaixa) May 3, 2022
One of those days where it’s abundantly clear that marketers are buying and selling lists. So much shit I never signed up for in my inbox.
— Jason Rodriguez (@RodriguezCommaJ) May 4, 2022
Seen in a #coldemail about sending better #coldemails…
“Don’t Spam. Build Relationships.”
Scratching my head over this one… #Emailishard
— Matthew Vernhout (@EmailKarma) May 12, 2022
Email marketing is kind of like drinking in high school…
Yes, “everyone is doing it.”
Yes, very few know what they’re doing.
I always hope I’m on the right side of this one. #emailmarketing #marketing #email #emailgeeks
— robbiefitz (@RobbieFitz) May 27, 2022
Noteworthy subject lines
Zales, 5/1 – 30% OFF Everything: Gift Mom, or Yourself!
Burlington, 5/2 – Mom-approved gifts at mom-approved savings
Williams Sonoma, 5/6 – It’s not too late! Artisan food subscriptions make the perfect gift
Uncommon Goods, 5/3 – This summer, RSVP “yes” to every occasion
Dick’s Sporting Goods, 5/28 – 😎 [Free one-hour curbside or in-store pickup] This will be a summer to remember… BRING ON UP TO 50% OFF deals
Banana Republic, 5/13 – A Season for T-Shirts
Neiman Marcus, 5/2 – Sandal season has arrived!
Belk, 5/19 – Lift’s better in sandals! 👡 $16 flip flops, pool slides & more shoes
Eddie Bauer, 5/20 – 😎🌊Block Rays & Play All Day!
Bass Pro Shops, 5/19 – Apparel For On & Off The Water Protection!
West Elm, 5/1 – Rugs for patios & high-traffic spaces
Banana Republic, 5/24 – The Edit: Wedding Guest
T.J.Maxx, 5/19 – 24hr Early Access = first dibs on deals
ModCloth, 5/1 – Smash-the-like-button styles. 👍
T.J.Maxx, 5/4 – Made in Italy–without the markup 😍
Bed Bath & Beyond, 5/13 – 📈 See what’s trending RIGHT now!
Quiksilver, 5/20 – Now Available: Stranger Things 1986 Collection
Zales, 5/13 – Celebrate the 10th Anniversary of Disney’s Brave
Staples, 5/18 – Celebrate WFH Day in style 🎊
Nordstrom, 5/18 – We’re celebrating AAPI Month
Uncommon Goods, 5/18 – Send your dollars toward things you care about
Bass Pro Shops, 5/20 – Cast Your Vote For Conservation
Express, 5/18 – Guess what you just helped us do…❗
Subway, 5/2 – You could be earning rewards!
New posts on EmailMarketingRules.com
4 Ways Your Math May Be Steering Your Email Marketing Program Wrong
Customer First Thinking Podcast: Email Still Rules
7 Advanced Digital Marketing Metrics Most Brands Don’t Use, But Should
Universal Control Groups: The Path to Digital Marketing Measurement Clarity
On-Demand Webinar: How to Transform Your Customer Experience with a CDP
5 Truths about Inactive Email Subscribers