The Last Word on May 2022

The Last Word

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Should You Build Your Own ESP? (Only Influencers)

Introducing the Email Markup Consortium (EMC) (DEV)

One-Click Unsubscribe: Don’t Do It (Spam Resource)

Martech Checklist: Do You Have the Right Solutions to Future-Proof Your Stack? (Oracle)

The Content Preferences of B2B Buyers (MarketingProfs)

How US Consumers Are Feeling, Shopping, and Spending—and What It Means for Companies (McKinsey & Co.)

Insightful & entertaining tweets

Noteworthy subject lines

Zales, 5/1 – 30% OFF Everything: Gift Mom, or Yourself!
Burlington, 5/2 – Mom-approved gifts at mom-approved savings
Williams Sonoma, 5/6 – It’s not too late! Artisan food subscriptions make the perfect gift
Uncommon Goods, 5/3 – This summer, RSVP “yes” to every occasion
Dick’s Sporting Goods, 5/28 – 😎 [Free one-hour curbside or in-store pickup] This will be a summer to remember… BRING ON UP TO 50% OFF deals
Banana Republic, 5/13 – A Season for T-Shirts
Neiman Marcus, 5/2 – Sandal season has arrived!
Belk, 5/19 – Lift’s better in sandals! 👡 $16 flip flops, pool slides & more shoes
Eddie Bauer, 5/20 – 😎🌊Block Rays & Play All Day!
Bass Pro Shops, 5/19 – Apparel For On & Off The Water Protection!
West Elm, 5/1 – Rugs for patios & high-traffic spaces
Banana Republic, 5/24 – The Edit: Wedding Guest
T.J.Maxx, 5/19 – 24hr Early Access = first dibs on deals
ModCloth, 5/1 – Smash-the-like-button styles. 👍
T.J.Maxx, 5/4 – Made in Italy–without the markup 😍
Bed Bath & Beyond, 5/13 – 📈 See what’s trending RIGHT now!
Quiksilver, 5/20 – Now Available: Stranger Things 1986 Collection
Zales, 5/13 – Celebrate the 10th Anniversary of Disney’s Brave
Staples, 5/18 – Celebrate WFH Day in style 🎊
Nordstrom, 5/18 – We’re celebrating AAPI Month
Uncommon Goods, 5/18 – Send your dollars toward things you care about
Bass Pro Shops, 5/20 – Cast Your Vote For Conservation
Express, 5/18 – Guess what you just helped us do…❗
Subway, 5/2 – You could be earning rewards!

New posts on

4 Ways Your Math May Be Steering Your Email Marketing Program Wrong

Customer First Thinking Podcast: Email Still Rules

7 Advanced Digital Marketing Metrics Most Brands Don’t Use, But Should

Universal Control Groups: The Path to Digital Marketing Measurement Clarity

On-Demand Webinar: How to Transform Your Customer Experience with a CDP

5 Truths about Inactive Email Subscribers

The Last Word on April 2022

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