Email Marketing RulesThe Most Critical Email Deliverability Questions
The most critical email deliverability questions are YOUR QUESTIONS. That’s why Oracle Marketing Consulting’s veteran Email Deliverability Services team made themselves available to answer questions from the digital marketing community during a special open forum webinar. Chances are you have many of the same questions that were raised by your peers about…
Webbula: What’s One Tool Email Marketers Aren’t Using But Should?
I join 10 other email experts in this Webbula roundup as we answer the question: What’s one program or tool email marketers aren’t doing but should be doing? I was happy to see that I wasn’t the only participant to cheat a little and give more than one answer. For larger senders,…
The Gmail Promotions Tab: 10 Years of Email Marketing Misunderstandings
Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions tab. Among marketers, the development caused panic. You see, there were reports that open rates were slipping at Gmail, and marketers blamed the Promotions tab. To combat this shift, many major senders ran campaigns asking their subscribers to re-tab their emails…
The Fifth Age of Email Deliverability
The feedback mechanisms, controls, and algorithms that inbox providers use to decide whether to block, junk, or deliver email messages to their users continues to evolve. Since the 1990s, there have been five ages of email deliverability, each of which was ushered in by the arrival of a major change: In the…
Marketing Book Podcast: ‘A Lot of Structural Changes to How Email Marketing Works’
Six years after being on the Marketing Book Podcast to discuss the 3rd edition of Email Marketing Rules, I rejoin host Douglas Burdett to talk about the new 4th edition. During our 1 hour and 17 minute conversation, we cover a wide range of topics, including: What’s new in the 4th edition…
13 Warning Signs of Email Deliverability Problems Ahead
Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a blocklisting, it’s always devastating and usually a shock. But honestly, email deliverability problems are rarely a surprise if you know what…
Validity’s Email After Hours Podcast: Why We’re Still Mad About Apple’s MPP
Since Apple introduced it in 2021, Mail Privacy Protection has had a profound impact on how email marketers operate and many are still struggling with how to adapt. I join Validity’s Guy Hanson and Danielle Gallant on the Email After Hours podcast to discuss everything MPP. We tackle the following questions: How…
7 Ways to Get More Email Clicks in the Age of MPP
By flooding email service providers with auto-generated opens, Apple’s Mail Privacy Protection (MPP) has substantially devalued email opens and dramatically increased the value of the next most common email action—clicks. In the wake of MPP, clicks have become much more important in two critical areas of email marketing. First, clicks have become…
Email Marketing Trends for 2023: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this…
Email Blocklists: How to Get Off One, and Stay Off Them
Having your email IP address or domain added to an email blocklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blocklisted during one of your key selling seasons. For those reasons, it’s important to routinely check if your brand is on…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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