Email Marketing RulesWebinar Recording + Q&A: Adapting to Consumers’ New Spam Definition
Marketers must shift their email strategies to match consumers’ shifting spam definition. Litmus worked with Fluent to survey 1,300+ American adults to determine what causes them to report emails as spam and to unsubscribe. Jordan Cohen, Chief Marketing Officer at Fluent, and I teamed up to discuss these findings and what they…
Millennials Driven to Opt-out and Report Spam Largely by Same Factors as Everyone Else
Our Adapting to Consumers’ New Definition of Spam research, which surveyed more than 1,300 American adults, found that millennials were the same as older generations in many ways when it came to their email behavior. However, there were some differences. Here are the five biggest differences that we could find from our…
Inbox Box Providers Add Bad Design to List of No-Nos
At its core, the job of inbox providers is to protect their users from bad senders. To accomplish this, they have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure. To say they’ve succeeded is an understatement….
Webinar: 8 Trends That Will Define the Future of Email Marketing
Email marketing has experienced great shifts in recent years, and is poised to undergo dramatic changes before the end of the decade. We explored the future of the channel in our recent “Email Marketing in 2020” report, where we asked 20 experts to share their vision for how email will change over…
The 3 Kinds of Inactive Email Subscribers and How to Manage Each of Them
Your inactive email subscribers are not all the same, so you need different strategies for addressing them. By my count, there are 3 different kinds of inactives: Never-Actives, who are new subscribers who have never engaged Lapsed Customer Inactives, who are inactive subscribers who have also become inactive customers Current Customer Inactives,…
20 Predictions from 20 Experts about Email Marketing in 2020
How will email marketing change by the end of the decade?” That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Their answers predict dramatic changes in personalization, automation, interactivity, compliance, and much more. In this SlideShare, we’ve selected our favorite prediction from each of our 20…
My Predictions for What Email Marketing Will Look Like in the Year 2020
In honor of Leap Day, Litmus asked 20 email experts what their vision was for the channel in the year 2020, which is when the next Leap Day will be. Their Email Marketing in 2020 predictions covered everything from inbox functionality to email service provider functionality, and from legislation to personalization. Of…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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