Email Marketing Trends for 2020: Unproven Opportunities
![Email Marketing Trends for 2020: Unproven Opportunities](https://www.emailmarketingrules.com/wp-content/uploads/2020/02/2020_Email_Marketing_Trends_Unproven_Opportunities.png)
In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range…
Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More
![Email Deliverability Quarterly: Gmail Spam Filter Changes, SparkPost Acquires eDataSource, and More](https://www.emailmarketingrules.com/wp-content/uploads/2019/12/Email-Deliverability-Quarterly-Gmail-Spam-Filter-Changes-SparkPost-Acquires-eDataSource-and-More.jpeg)
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares…
Properly Diagnosing Email Performance Problems
![When Good Enough Shouldn’t Be: Fixing Email Performance Problems](https://www.emailmarketingrules.com/wp-content/uploads/2019/12/When_Good_Enough_Shouldnt_Be-Fixing_Email_Performance_Problems.png)
When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. Instead, marketers need to look beyond the obvious and easy, and ask deeper questions about email performance like: What’s the core driver…
Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More
![Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More](https://www.emailmarketingrules.com/wp-content/uploads/2019/10/Oracle_Email-Deliverability_Quarterly-1st_GDPR_Fine_Google_Supports_BIMI.jpeg)
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the email deliverability practice at Oracle Marketing Cloud (OMC) Consulting shares…
Email Deliverability Problems Ahead: 11 Red Flashing Warning Signs
![11 Red Flashing Warning Signs of Email Deliverability Problems Ahead](https://www.emailmarketingrules.com/wp-content/uploads/2019/07/Red_Flashing_Warning_Signs_of_Email_Deliverability_Problems_Ahead.png)
Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a block or blacklisting, it’s always devastating and usually a shock. But, honestly, email deliverability problems are rarely a surprise if you…
Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More
![Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More](https://www.emailmarketingrules.com/wp-content/uploads/2019/07/Email_Deliverability_Quarterly-Return_Path_Acquired_CCPA_Update_Yahoo-AOL_Merged_and_More.jpg)
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the…
On-Demand Webinar: Poor Email Performance Visibility – You Can’t Fix What You Can’t See
![You Can't Fix What You Can't See](https://www.emailmarketingrules.com/wp-content/uploads/2019/06/You-Cant-Fix-What-You-Cant-See.png)
Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s…
Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More
![Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More](https://www.emailmarketingrules.com/wp-content/uploads/2019/03/Email-Deliverability-Quarterly-Gmail’s-TensorFlow-VMG-Supports-List-Unsubscribe-and-More.png)
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest…
Our Favorite Litmus Blog Posts of 2018
![Our Favorite Litmus Blog Posts of 2018](https://www.emailmarketingrules.com/wp-content/uploads/2018/12/Our-Favorite-Litmus-Blog-Posts-Of-2018.png)
Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! Not sure where to get started? We asked some members of the Litmus marketing team to share their favorite blog resources of the year. Here’s what they said… Jason Rodriguez’ pick: Presentation Tips: Lessons Learned from Giving…