Inbox Box Providers Add Bad Design to List of No-Nos

Now We're Abdicating Email Design to Inbox ProvidersAt its core, the job of inbox providers is to protect their users from bad senders. To accomplish this, they have created filters, algorithms, spam traps, and user tools that attack spam on three fronts: (1) bad recipients, (2) bad content, and (3) bad infrastructure.

To say they’ve succeeded is an understatement. They’ve been so successful at blocking traditional malicious spam that consumers’ definition of “spam” has changed drastically. As I say in my book, “Irrelevant and unwanted email is the new spam in the eyes of both consumers and internet service providers.”

With spam redefined to incorporate poorly executed permission-based email, the mission of inbox providers has changed as well. As a result, inbox providers have now opened a new front in the battle against spam… bad design.

>> Read the entire post on the Litmus Blog

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