The Verdict on Single Opt-In vs. Double Opt-In

Single Opt-In vs Double Opt-In - The Verdict on Email PermissionWe’ve heard the case for single opt-in (SOI) and the case for double opt-in (DOI). And we have also heard public opinion on the matter, which is nearly evenly split.

After weighing all the evidence, we’ve come to the following three opinions:

  1. Single opt-in just isn’t an option for everyone.
  2. Boiling permission down to single opt-in vs. double opt-in is a gross oversimplification as that puts all the focus on confirmation, which is only one component of an opt-in.
  3. Single opt-in and double opt-in both have a place in many organizations.

>> Read the full post on the Litmus blog

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