The Verdict on Single Opt-In vs. Double Opt-In
We’ve heard the case for single opt-in (SOI) and the case for double opt-in (DOI). And we have also heard public opinion on the matter, which is nearly evenly split.
After weighing all the evidence, we’ve come to the following three opinions:
- Single opt-in just isn’t an option for everyone.
- Boiling permission down to single opt-in vs. double opt-in is a gross oversimplification as that puts all the focus on confirmation, which is only one component of an opt-in.
- Single opt-in and double opt-in both have a place in many organizations.