The Last Word on May 2016

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

How do mobile responsive emails impact on open and click rates? (Smart Insights)

Complexity of email blog series – Part 5: Sending emails (Striata)

Instant Apps delivers Android software to your phone’s browser, one slice at a time (CNET)

Required reading for email marketers: a case study in how not to collect and use e-mail addresses (Office of the Privacy Commissioner of Canada)

Insightful & entertaining tweets

@EmailDaniels: Overstock views their email list as a $3 billion asset #EIS16

@jvanrijn: From now on, I will use CTA as Call to Awesome #emailgeeks

@joeciarallo: .@theskimm funny story on raising VC: “investors would tell us email is dead. But they would email that to us.” #irony #CNX16

@meladorri: Get slides + resources from the Innovations in Email Design sessions w/ @iamelliot @M_J_Robbins @johnethies >>> bit.ly/eis-design

@iamelliot: Marketing Automation. The future. pic.twitter.com/CYfvgY0wB4

@emailmonday: This is not what was meant with “keep your CTA recognisable as a CTA”… #emailmarketing pic.twitter.com/pPkYefiTG6

Noteworthy subject lines

JCPenney, 5/5 — ¡Celebre! Extra 30% off today online only
Chipotle, 5/2 — Cinco Your Teeth into $50 off Chipotle Catering
Aeropostale, 5/5 — Cinco De Mayo $5 & under steals, today only!
Carnival Cruise Line, 5/5 — Make MOMents To Remember
Cold Stone Creamery, 5/7 — Chad, Mother’s Day is TOMORROW – Shall we save you a cake?
Victoria’s Secret, 5/8 — Need a last-minute gift for Mother’s Day?
Levi’s, 5/8 — Meet our moms.
Clinique, 5/15 — Grads, face the future with your best skin ever. FREE 4-piece kit with purchase.
Vera Bradley, 5/12 — Gifts for grads and dreamers (+free gift) …
Barneys New York, 5/12 — What to Wear for Graduation Day
Walmart, 5/19 — Create a man cave for DAD!
ThinkGeek, 5/12 — ThinkGeek helps you achieve favorite child status
NFLshop, 5/25 — #1 Dad? We Have Gear For That…PLUS Free Shipping on ALL Orders!
Brooks Brothers, 5/31 — This one goes out to all the dads
ModCloth, 5/25 — Turns out, Dad love ModCloth too.
Hasbro, 5/26 — Mother’s Day isn’t the only time to celebrate mom
Petco, 5/13 — Here’s FREE Shipping to put a little good luck in your Friday the 13th!
J.Jill, 5/13 — Your new go-to pants for warmer weather + 25% off select Spring Favorites.
OnlineShoes.com, 5/26 — New Balance: Outrun the summer heat
Zulily, 5/26 — SmartWool for summer
Vera Bradley, 5/26 — Buy one Beach Towel, get one 50% off
Honda, 5/12 — Meet Our Most Innovative Alternative-Fuel Vehicles
The North Face, 5/15 — Welcome to your weekend base camp…
Express, 5/26 — Starts at MIDNIGHT: 40% off!
Moosejaw, 5/26 — 20% off Your Favs + Keep It Slazy
Art.com, 5/31 — ICYMI –> 40% OFF Sitewide!
Express, 5/19 — Bride Squad: Assemble!
ModCloth, 5/17 — I now pronounce you chic & merry.
Neiman Marcus, 5/25 — Shop by heel height: Flats to stilettos from Valentino + more
Chico’s, 5/5 — 1 Pant + 3 Ways = Styling Made Simple
FragranceNet.com, 5/18 — Q: Best discount? a) 30% off b) Free Shipping c) $15 off
Michaels, 5/25 — Coupon Bonanza + Make-A-Thon = !!!
West Elm, 5/26 — EVERYTHING is on SALE! *Runs out the door*
GNC, 5/5 — Sweet Dreams Are Made of ZZZs
Kate Spade, 5/11 — about me: will go shopping with you.
Subway, 5/17 — Set your alarm for FREE.
Restoration Hardware, 5/18 — Where Less Is More and Minimal Is Magnified. RH Modern.
Threadless, 5/13 — Take a pitcher, it’s last longer.
ThinkGeek, 5/31 — Garden gnome? Pssshh. We have the Droid you’re looking for.
Barneys New York, 5/18 — A Vacation For Your Feet in Ancient Greek Sandals
J.Crew, 5/25 — It’s a thing: eyelet
Feeding America, 5/12 — I bet this stat will surprise you
Make-A-Wish, 5/26 — Only a few days left to reach our goal
Lands’ End, 5/13 — We’ll donate $1 for every sun savvy moment you share
Etsy, 5/7 — Let’s Take a #Deskie
Earth Day Network, 5/9 — #EarthDay2016: A New High Watermark

New posts on EmailMarketingRules.com

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Single Opt-In vs. Double Opt-In: The Case for SOI

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How Brands Use Email to Engage Customers at Every Stage of the Life Cycle

Inbox Box Providers Add Bad Design to List of No-Nos

Report: 2016 State of Email Salaries & Jobs in the US

The Last Word on April 2016

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