The Last Word on May 2016

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

How do mobile responsive emails impact on open and click rates? (Smart Insights)

Complexity of email blog series – Part 5: Sending emails (Striata)

Instant Apps delivers Android software to your phone’s browser, one slice at a time (CNET)

Required reading for email marketers: a case study in how not to collect and use e-mail addresses (Office of the Privacy Commissioner of Canada)

Insightful & entertaining tweets

@EmailDaniels: Overstock views their email list as a $3 billion asset #EIS16

@jvanrijn: From now on, I will use CTA as Call to Awesome #emailgeeks

@joeciarallo: .@theskimm funny story on raising VC: “investors would tell us email is dead. But they would email that to us.” #irony #CNX16

@meladorri: Get slides + resources from the Innovations in Email Design sessions w/ @iamelliot @M_J_Robbins @johnethies >>>

@iamelliot: Marketing Automation. The future.

@emailmonday: This is not what was meant with “keep your CTA recognisable as a CTA”… #emailmarketing

Noteworthy subject lines

JCPenney, 5/5 — ¡Celebre! Extra 30% off today online only
Chipotle, 5/2 — Cinco Your Teeth into $50 off Chipotle Catering
Aeropostale, 5/5 — Cinco De Mayo $5 & under steals, today only!
Carnival Cruise Line, 5/5 — Make MOMents To Remember
Cold Stone Creamery, 5/7 — Chad, Mother’s Day is TOMORROW – Shall we save you a cake?
Victoria’s Secret, 5/8 — Need a last-minute gift for Mother’s Day?
Levi’s, 5/8 — Meet our moms.
Clinique, 5/15 — Grads, face the future with your best skin ever. FREE 4-piece kit with purchase.
Vera Bradley, 5/12 — Gifts for grads and dreamers (+free gift) …
Barneys New York, 5/12 — What to Wear for Graduation Day
Walmart, 5/19 — Create a man cave for DAD!
ThinkGeek, 5/12 — ThinkGeek helps you achieve favorite child status
NFLshop, 5/25 — #1 Dad? We Have Gear For That…PLUS Free Shipping on ALL Orders!
Brooks Brothers, 5/31 — This one goes out to all the dads
ModCloth, 5/25 — Turns out, Dad love ModCloth too.
Hasbro, 5/26 — Mother’s Day isn’t the only time to celebrate mom
Petco, 5/13 — Here’s FREE Shipping to put a little good luck in your Friday the 13th!
J.Jill, 5/13 — Your new go-to pants for warmer weather + 25% off select Spring Favorites., 5/26 — New Balance: Outrun the summer heat
Zulily, 5/26 — SmartWool for summer
Vera Bradley, 5/26 — Buy one Beach Towel, get one 50% off
Honda, 5/12 — Meet Our Most Innovative Alternative-Fuel Vehicles
The North Face, 5/15 — Welcome to your weekend base camp…
Express, 5/26 — Starts at MIDNIGHT: 40% off!
Moosejaw, 5/26 — 20% off Your Favs + Keep It Slazy, 5/31 — ICYMI –> 40% OFF Sitewide!
Express, 5/19 — Bride Squad: Assemble!
ModCloth, 5/17 — I now pronounce you chic & merry.
Neiman Marcus, 5/25 — Shop by heel height: Flats to stilettos from Valentino + more
Chico’s, 5/5 — 1 Pant + 3 Ways = Styling Made Simple, 5/18 — Q: Best discount? a) 30% off b) Free Shipping c) $15 off
Michaels, 5/25 — Coupon Bonanza + Make-A-Thon = !!!
West Elm, 5/26 — EVERYTHING is on SALE! *Runs out the door*
GNC, 5/5 — Sweet Dreams Are Made of ZZZs
Kate Spade, 5/11 — about me: will go shopping with you.
Subway, 5/17 — Set your alarm for FREE.
Restoration Hardware, 5/18 — Where Less Is More and Minimal Is Magnified. RH Modern.
Threadless, 5/13 — Take a pitcher, it’s last longer.
ThinkGeek, 5/31 — Garden gnome? Pssshh. We have the Droid you’re looking for.
Barneys New York, 5/18 — A Vacation For Your Feet in Ancient Greek Sandals
J.Crew, 5/25 — It’s a thing: eyelet
Feeding America, 5/12 — I bet this stat will surprise you
Make-A-Wish, 5/26 — Only a few days left to reach our goal
Lands’ End, 5/13 — We’ll donate $1 for every sun savvy moment you share
Etsy, 5/7 — Let’s Take a #Deskie
Earth Day Network, 5/9 — #EarthDay2016: A New High Watermark

New posts on

Infographic: 2016 State of Email Agencies

Single Opt-In vs. Double Opt-In: The Case for SOI

How to Identify Companies that Value Email Marketing

How Brands Use Email to Engage Customers at Every Stage of the Life Cycle

Inbox Box Providers Add Bad Design to List of No-Nos

Report: 2016 State of Email Salaries & Jobs in the US

The Last Word on April 2016

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