The Last Word on August 2016

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Everything You Wanted to Know About Email CTA Buttons (Really Good Emails)

Simple email subject lines are failing to engage consumers: stats (Econsultancy)

Teaching the Email Marketer How to Fish (Adobe)

An Alternative Theory (Rebelmail)

Engagement Rate Heralds Next Era Of Email Metrics (MediaPost)

Millennials + Email: How to Engage Email Natives (BrightWave)

Interview: Litmus CEO Paul Farnell on Microsoft partnership (EmailMarketingWeb)

Insightful & entertaining tweets

@remybergsma: @litmusapp @kenburbary with Delta Airlines outage, people interviewed said ‘I didn’t receive an email with the news!’ Nuff said. #adobechat

@iamelliot: 9 times out of 10, the solution to any email dev problem is “just add another table” #emailgeeks #tables4dayz

@RodriguezCommaJ: Modular design requires buy-in from everyone. Copywriters, designers, and coders all need to know what modules they can use. #LitmusLive

@tdnvl: “An Amazon email in your inbox should feel like an Amazon box on your doorstep.” @vickymakesstuff #LitmusLive #emailMarketing

@tatianatmac: “Design is the rendering of intent.” –@jmspool via @pnts #LitmusLive

@Listrak: 1/3 of shoppers took advantage of BOPIS (buy online, pick-up in store) in 2015 holiday season #ListrakTrends

@bestofjess: “The most important things don’t show up in analytics. I want a graph of hand-written thank you notes received & karma earned.” #contentjam

Noteworthy subject lines

OnlineShoes.com, 8/13 — Get $60 off | Gold, silver or bronze deals
West Elm, 8/13 — First-Place Picks! See what made our list…
Aeropostale, 8/15 — Trending: Our Americana Shop
Earth Day Network, 8/18 — World Records We Shouldn’t Be Breaking
Verizon, 8/21 — Now that the games are over, catch up on the best movies
ToysRUs, 8/2 — Calling All Candidates!
American Apparel, 8/9 — WIN A $500 Gift Card + Model For Us
Sony, 8/9 — A+ Innovations | Perfect for Back to School
GapKids, 8/9 — Classroom-cool, after-school ready
Dunkin’ Donuts, 8/26 — The hotter the weather, the better these taste!
Neiman Marcus, 8/3 — Baby, it’s cold INSIDE: 20% off cashmere right now
Brooks Brothers, 8/18 — It’s hot out. But now for long.
Lands’ End, 8/9 — There’s no such things as a “good enough” cardigan to us
Anthropology, 8/16 — A favorite designer. A soon-to-be favorite dress.
Victoria’s Secret, 8/18 — The perfect pair
The Swiss Colony, 8/9 — Snack Softly…and Chew a Savory Stick
Chili’s, 8/18 — This deal will have you guacin’ on sunshine!
San Diego Zoo, 8/12 — Happy 100th Birthday to the San Diego Zoo!
SeaWorld Orlando, 8/16 — Can you handle the thrills of National Coaster Day?
Goodwill Industries, 8/27 — DIY Harry Potter Inspired Projects
Dell, 8/2 — Wait… Dell.com has amazing savings on electronics too? (On second thought, don’t wait.)
Drs. Foster & Smith, 8/15 — Your Pet is About to Miss Out : (
J.Crew, 8/13 — Pop quiz! Which button-up’s for you?
Moosejaw, 8/18 — Can you Anagram with the Best?
GapKids, 8/18 — 2 inches taller? Try cute PJs that fit
Horchow, 8/1 — Need inspiration? We’ve got that!
Kate Spade, 8/13 — like? love!
Neiman Marcus, 8/12 — #onlyatNM evening dresses from Sachin & Babi Noir
Target, 8/28 — It’s #TargetRunDay! Get 10% off your purchase.
FansEdge, 8/24 — Avoid #FOMO. 25% Off Is Almost Over.
REI, 8/9 — Introducing REI Garage
Applebee’s, 8/2 — Chad, Download Our App and Save!
Ikea, 8/9 — Chad, the new 2017 IKEA Catalog is here!

New posts on EmailMarketingRules.com

The Untapped Opportunity for Weekend Promotional Emails

Why It’s More Likely Now that We’ll Be Able to FixOutlook

Marketing Tips to Drive Holiday Sales & Revenue

Teaching the Email Marketer How to Fish

Holiday Email Marketing: 4 Reasons to Start Planning Now!

Responsive-Aware Email Design’s Growing Appeal

Innovative Partner Interview with Movable Ink

Production Time Weighs Heavily on Email Design Choices

The Last Word on July 2016

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