Innovative Partner Interview with Movable Ink

Innovative Partner InterviewI recently spoke with Movable Ink, which just integrated Litmus’ Instant Previews into their platform. Here are the questions they asked me:

  • How does email marketing fit into the larger digital marketing picture?
  • How have you seen email greatly impact your business?
  • When is email data most critical to your efforts: During the planning process; while you’re executing a campaign, so you can change course or allocate more resources; or afterwards, to measure your success?
  • What do you see as the single most disruptive force coming to the world of email marketing?
  • What excites you most about leveraging contextual marketing as a part of your strategy?

For all of my answers…

>> Read the full interview on the Movable Ink blog

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