Innovative Partner Interview with Movable Ink
I recently spoke with Movable Ink, which just integrated Litmus’ Instant Previews into their platform. Here are the questions they asked me:
- How does email marketing fit into the larger digital marketing picture?
- How have you seen email greatly impact your business?
- When is email data most critical to your efforts: During the planning process; while you’re executing a campaign, so you can change course or allocate more resources; or afterwards, to measure your success?
- What do you see as the single most disruptive force coming to the world of email marketing?
- What excites you most about leveraging contextual marketing as a part of your strategy?
For all of my answers…