Holiday Email Marketing: 4 Reasons to Start Planning Now!

4 Reasons to Start Planning for the Holiday Email Marketing Rush NowBlack Friday, the unofficial start of the holiday season, is just a little more than three months away—and 80% of marketers haven’t begun planning their holiday email marketing campaigns yet.

Here are four reasons that email marketers should be planning further out for peak season campaigns like holiday campaigns:

  1. Most retailers send roughly 50% more email campaigns during the holiday season than during non-peak months
  2. Key campaigns for days like Cyber Monday can involve extra planning
  3. It takes extra time to design and code season email elements like holiday headers and gift services footers
  4. Triggered emails should be QA’d and updated going into the holiday season

>> Read the full post on the Litmus blog

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