Holiday Email Marketing: 4 Reasons to Start Planning Now!
Black Friday, the unofficial start of the holiday season, is just a little more than three months away—and 80% of marketers haven’t begun planning their holiday email marketing campaigns yet.
Here are four reasons that email marketers should be planning further out for peak season campaigns like holiday campaigns:
- Most retailers send roughly 50% more email campaigns during the holiday season than during non-peak months
- Key campaigns for days like Cyber Monday can involve extra planning
- It takes extra time to design and code season email elements like holiday headers and gift services footers
- Triggered emails should be QA’d and updated going into the holiday season