The Last Word on February 2016

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & whitepapers

Scale Trust, Not Lists (

Tracking Actions in Interactive Email (FreshInbox)

Making email safer for you (Official Gmail Blog)

How to Re-Engage a Dormant Subscriber List (ReachMail)

E.U. and U.S. Release Details on Trans-Atlantic Data Transfer Deal (New York Times)

Insightful & entertaining tweets

@becskr: LOLs at LinkedIn requests. Someone wants to talk to me about reducing my printing costs…I’m an email marketer, it doesn’t get much cheaper.

@EmailSnarketing: Lane Bryant sent out this email. (Subject line “Show us your…”) You know that your customers are women, right?

@Chrisgoldson90: So shall we try sending the same message again? It won’t annoy anyone, they won’t notice. #emailgeeks

@bos31337: Today in novel approaches to honesty in email marketing…

@adwordslessons: Today is the day when retailers show off their ignorance by sending #PresidentsDay emails with “Save some Franklins”.

@LenShneyder: How do I want to be marketed too? With compassion, understanding and restraint. #Sherpa16 Just me. #emailmarketing

@wise_laura: Dear autocorrect: I do not mean spoonable, I mean spoofable. Authentication note taking is hard.


@M_J_Robbins: Looks like @yahoomail is now supporting border-radius: position: absolute; and z-index: #emailgeeks That’s cool 🙂

Noteworthy subject lines

National Football League, 2/1 — What’s Your Super Bowl IQ?
Aeropostale, 2/4 — SUPER 50% off everything + get $10 off $50 – game on!
Fans Edge, 2/2 — Panthers. Broncos. Rep Your Pick With New Gear!
Williams-Sonoma, 2/2 — Your Recipe for Game Day Success + Great Savings You Don’t Want to Miss – In Stores & Online
Target, 2/2 — Ready for Sunday? TV deals you can pick up today.
Toys “R” Us, 2/6 — Everybody Saves at our Super Weekend Sale!
Levi’s, 2/6 — Alicia Keys. Live. Tonight.
Banana Republic, 2/4 — 8 for a great Valentine’s date
Anthropologie, 2/3 — Resend to your sweetie.
Blue Nile, 2/2 — We Have Your Ring In Time For Valentine’s Day
Clinique, 2/2 — Prep before you pucker this Valentine’s + 4 FREE lip shades with purchase., 2/6 — First Comes Love…then 2 great deals!
Victoria’s Secret, 2/4 — Free 2-day shipping! No Valentine’s gift? No problem., 2/4 — Cupid’s Counting Down! 10 Days Left to Find the Perfect Gift!
MAC Cosmetics, 2/10 — Just in Time for Valentine’s Day — Free Overnight Shipping!
Olive Garden, 2/12 — You + Us = Happy Valentine’s Day
ASPCA, 2/12 — Cutest. Valentine’s Day Card. Ever.
Brooks Brothers, 2/11 — Up to 50% off. Balance the budget.
Pier 1 Imports, 2/10 — Easter—it’s a good hare day.
Petco, 2/20 — Free Shipping for National Love Your Pet Day!
Petco, 2/29 — Leap into savings! 29% off pet supplies!
Lands’ End, 2/29 — This only happens once every four years…
Zulily, 2/29 —This only happens once every four years!
Neiman Marcus, 2/29 — About last night… Our award-worthy eveningwear
Barneys New York, 2/29 — Eveningwear Inspired by Red Carpet Trends
Brooks Brothers, 2/2 — Why wait 6 more weeks for spring?
Pier 1 Imports, 2/3 — New warming trends.
Victoria’s Secret, 2/3 — FREE Shipping & Returns on Swim! (You’re getting warmer…)
Saks Fifth Avenue, 2/20 — Spring 2016 Runway Report Vol. 1
Express, 2/29 — Yes, you can rock a plunging bodysuit
Vera Bradley, 2/2 — An ode to your inner girly girl
Ann Taylor, 2/6 — The Fluid Ankle Pant x 3 Ways
Brooks Brothers, 2/5 — Thanks a million. (More like $2 million.)
Kate Spade, 2/12 — this just in from NYFW…
Urban Outfitters, 2/12 — This is why cheaters always win.
Nikon, 2/6 — Nikon School is coming to the Boston area
Zulily, 2/6 — Super girls and Wonder women, assemble!
The Shopping Channel, 2/6 — Need A Little Art Therapy?
ThinkGeek, 2/19 — This BB-8 is our new B-FF: new Life-Size LED Floor Lamp!
MoMA Store, 2/6 — Most Popular Pinterest Products + 20% Off
Gap, 2/13 — insta-style: share your denim
Clinique, 2/19 — #NowTrending on Instagram + 2 free treats with purchase.
Clinique, 2/20 — New On The Wink: Secrets of an Instagram superstar.
Anthropologie, 2/29 — It’s Feb. 29: #MakeALeap

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The Last Word on January 2016

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