Email Marketing RulesMy Predictions for What Email Marketing Will Look Like in the Year 2020
In honor of Leap Day, Litmus asked 20 email experts what their vision was for the channel in the year 2020, which is when the next Leap Day will be. Their Email Marketing in 2020 predictions covered everything from inbox functionality to email service provider functionality, and from legislation to personalization.
Of course, I have my own vision for what the channel will look like in four years. In my latest Marketing Land column, I share my predictions, along with whether I’m out on a limb by myself or some of our contributors are out there with me. My predictions involve:
- Hyper Personalization
- Interactive Emails
- Voice Interfaces
- Tighter Rules
- An Open Social Network
>> Read the full column on MarketingLand.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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