The Last Word on July 2016

The Last WordA roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Why Most Agencies Stay Away from ROI Metrics (MediaPost)

Understanding The Email ‘Frequency Math Effect’ (MediaPost)

When and How to Create Customer Journey Maps (Nielson Norman Group)

The popularity of personalization by marketing channel #ChartofTheDay (Smart Insights)

7 Tips To Get The Most Out Of Survey Emails (Marketing Land)

Q&A: The Big Email Marketing Questions Answered (Marketo)

Coding mobile-first emails (Campaign Monitor)

Overview of the Enterprise Email Service Provider Landscape (Trendline Interactive)

Outlook helps you focus on what matters to you (Office Blogs)

Insightful & entertaining tweets

@TedGoas: The harsh reality of what it’s like to be an email designer.

@aithne_two: My favourite #pokemongo email so far…great work @firebox!

@mparkerbyrd: Honestly, if you’re sending long emails getting clipped in Gmail, “How can I stop Gmail from clipping my email?” is the wrong question.

@mparkerbyrd: Seems unnecessary and not user-friendly?

Noteworthy subject lines

Brooks Brothers, 7/4 — Happy 240th birthday, America!
White House Black Market, 7/4 — Red, White(House) and Blue: 40% Off
Levi’s, 7/4 — Red, white & blue jeans.
Barneys New York, 7/4 — The Sneakers Made by Women Right Here in the USA
Michaels, 7/4 — 1st Time EVER For Everyone! 55% Off Coupon – Today Only!
Staples, 7/12 — HURRY! Get up to 25% off YOUR school supplies when you purchase a backpack.
Toys “R” Us, 7/17 —Load Up on Fun! FREE Lunch Kit with ANY Backpack Purchase
Etsy, 7/12 — DIY for kids: Back to school
JCPenney, 7/17 — Back-to-school styles at 40-50% off
Walmart, 7/3 — Student-friendly prices on dorm must-haves
The Swiss Colony, 7/12 — It’s Almost Like Christmas in July
Toys “R” Us, 7/15 — 3 Days to Have Yourself a Merry Christmas in July!
Tiny Prints, 7/17 — 25% Off Ends Soon! It’s Our Christmas in July Sale
GolfSmith, 7/29 — Black Friday Savings in July Starts NOW!
Gilt, 7/13 — NY Men’s Fashion Week Begins. See It Now, Shop It Now.
ThinkGeek, 7/14 — ThinkGeek aims to catch ’em all at SDCC!
Lego, 7/22 — Celebrate the 2016 Ghostbusters™ Movie launch with these LEGO® sets!
Cold Stone Creamery, 7/17 — Do Yourself a Flavor and Celebrate National Ice Cream Day with Cold Stone!
Horchow, 7/17 — Sweet! Delightful ways to celebrate National Ice Cream Day
NFLshop, 7/30 — Celebrate Training Camp Season w/ Free Shipping No Minimum!
MAC Cosmetics, 7/14 — Be the Queen of the Jungle with Exotic Shades Inspired by an AFRICAN SAFARI. Plus Free Shipping
Lands’ End, 7/17 — Sun protection advice from our sunburn-prone friend + up to 65% off
Threadless, 7/22 — $*%! it’s hot!
Banana Republic, 7/1 — Short on sleeves, long on summer style
Victoria’s Secret, 7/1 — No straps attached
Epicurious, 7/13 — BBQ’s Most Controversial Condiment
J.Crew, 7/3 — 135 swim styles. Zero fitting-room mirrors.
GapKids, 7/2 — Photo credit: Mom
Chipotle, 7/1 — Did Someone Say FREE Burritos? Chiptopia has begun.
Brooks Brothers, 7/8 — Ready to “check” out? Shop gingham sport shirts
Nissan, 7/7 — Find out when the 2017 TITAN is ready to go
Carnival Cruise Line, 7/30 — Save BIG + get a first look at Carnival’s next ship!
The Shopping Channel, 7/15 — Need A Nail Makeover?
Feeding America, 7/12 — Thinking about lunch? So are we.
Under Armour, 7/12 — Our Joggers Are Everywhere
ModCloth, 7/16 — Eat, drink, & be married!
Lululemon Athletica, 7/4 — livin’ la #vidasuada
Jetsetter, 7/14 — Don’t Let Your PTO Go to Waste

New posts on

Verizon Acquires Yahoo, Uniting AOL and Yahoo Email Clients with Verizon’s Mobile Smarts

B2B Marketers’ Emails Need to Be More Targeted

Marketing Chat about Email of the Future

The Dangers of Conversion Inflation

What Is a Conversion? And Is an Email Conversion Different?

The Last Word on June 2016

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