Marketing Chat about Email of the Future

As part of Rare.io’s Marketing Chat series, I spoke with Ned Nadima about the future of email marketing and a variety of other topics. Here’s a preview of the questions that he asked me:

• How did you get into email marketing?
• Many email marketing articles describe the email of the future as a data-driven email that appears in your inbox with the right message and at the right time. Why can’t we have that today?
• With the rise of bots, messaging apps, and artificial intelligence, is email marketing dying?
• Can you give us an email marketing 101 that everybody can use today to send better emails?
• When it comes to email design, Litmus is in a league of its own. How are you guys able to pack so much information in one beautiful template? Is it a science or an art?
• What are the top 3 things you learned about email marketing leading the research team at Litmus?
• In a world where Litmus achieves its mission, how is email marketing better for designers, marketers, and customers?

For all of my answers…

>> Read the full interview on the Rare.io Blog