The Last Word on March 2016

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & whitepapers

Email use continues to grow worldwide with users expected to reach 230 billion by 2020 (The Drum)

Webinar Replay: Top takeaways of MarketingSherpa Summit 2016 (MarketingSherpa)

Pow Pow – Gaming within Emails (1973)

The Dispute Continues Over Email Privacy Rules (Direct Marketing News)

Email Deliverability Crash Course: Message Acceptance, Seed Lists & Panel Data (SparkPost blog)

Interactive Carousels in Email: HP ENVY & B&Q Outdoor Furniture (FreshInbox)

ESPs and Purchased lists: 9 months later (LinkedIn)

Emoji Marketing On The Rise (MediaPost)

What Happened to Our Metrics After We Stopped Sending So Much Email (HubSpot)

Insightful & entertaining tweets

@krudz: And today all of a sudden I speak spanish? #email #data #Verizon

@becskr: I really wish I wasn’t getting targeted with baby ads just because I’m “of a certain age”. Show me puppies, ALL TEH PUPPEHS

@DerekBHarding: In a stunning turn of events a marketer just said that martech belongs with marketing not IT (IT unconvinced) #dmu16 #martech

@EmailKarma: My wife sent me this – Do you perhaps mean .cat? Email address verification software fail! #EmailHumour #EmailGeeks

@unmarketing: Our @emmaemail friends must love this. Saying email is dead and to see why, just submit your email!

@TedGoas: ~ leans back in chair and tilts head skyward ~ Can I have just one day where someone doesn’t call an email an Email Blast? Just. One. Day.

Noteworthy subject lines

Pier 1 Imports, 3/6 — Hunting for that perfect Easter table?
Lego, 3/13 — Fill their baskets with creativity!
J.Crew, 3/13 — Reset your clocks, then shop this 23-hour sale
Chico’s, 3/13 — New Tops For Longer Days + 50% Off Sale (Ends Today)
ASPCA, 3/16 — Some Animals Aren’t So Lucky
Clinique, 3/31 — All the makeup Mom needs—in one pretty bag. Plus, FREE tote with purchase.
Tiny Prints, 3/27 — Just In! Our 2016 Graduation Collection
J.Crew, 3/4 — Cute new swimsuits: free shipping, free returns, zero dressing-room mirrors
J.Jill, 3/27 — Signs of spring—our new floral prints are here. Plus, extra 30% off all sale ends today., 3/30 — Gardening up to 45% off – grow get it!
Horchow, 3/4 — The RUG Sale: 25% off. Start your room here.
West Elm, 3/31 — Rug SALE! 30% off ALL jutes, dhurries, kilims..oh my!
Clinique, 3/4 — Say ‘I do’ to big day beauty. Free Vow to Wow Kit with purchase
Walmart, 3/27 — 4K Ultra HD TVs at super low prices, 3/30 — Check out the world’s thinnest and lightest…
JCPenney, 3/6 — Buy 1 Get 1 for 1¢ select JCPenney Home items
Tempur-Pedic, 3/2 — Get a mattress, and we’ll give one away.
The North Face, 3/2 — Grown and Sewn in the USA
Moosejaw, 3/25 — The Patagonia Charity Thing is back
Clinique, 3/19 — A Beginner’s Guide to Collecting Art
Jetsetter, 3/27 — 30 Trips of a Lifetime (How many have you taken?)
American Red Cross, 3/25 — How well do you know Clara Barton?
Gap, 3/25 — you + these jeans (insert compliments here)
Threadless, 3/16 — INTRODUCING: Lounge Pants!, 3/10 — See what everyone’s talking about > > > > > > > >
Express, 3/12 — Choose-your-own-adventure packing lists
Neiman Marcus, 3/25 — Insta-glam favorites + cocktail dresses under $500
Fans Edge, 3/3 — #TBT Retro is ALWAYS IN.
Under Armour, 3/10 — Batman or Superman?
Feeding America, 3/3 — Hunger has no political party
Drs. Foster & Smith, 3/16 — How to Stretch Your Pet’s Healthcare Budget

New posts on

Using Task Runners & Static Site Generators in Your Email Production Process

Report: 2016 State of Email Production

The Limits of Email Marketing Automation

The 3 Kinds of Inactive Email Subscribers and How to Manage Each of Them

How to Prepare for that Inevitable Apology Email

20 Predictions from 20 Experts about Email Marketing in 2020

The Future of Email Marketing Design & Development

The Last Word on February 2016

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