The 3 Kinds of Inactive Email Subscribers and How to Manage Each of Them

How to Manage the 3 Kinds of Inactive Email SubscribersYour inactive email subscribers are not all the same, so you need different strategies for addressing them. By my count, there are 3 different kinds of inactives:

  1. Never-Actives, who are new subscribers who have never engaged
  2. Lapsed Customer Inactives, who are inactive subscribers who have also become inactive customers
  3. Current Customer Inactives, who are inactive subscribers who are known to be active customers

You should have different strategies for each of those groups of inactives, and your overall inactive strategy will vary depending on your company’s individual tolerance for deliverability risk.

>> Read the full post on the Litmus Blog

Comments are closed.

Follow

Get every new post delivered to your Inbox

Join other followers