How to Prepare for that Inevitable Apology Email

Why companies apologize (and how to be ready to do it)Sending an apology email is unavoidable. It’s also true that sending one is a lot less painful when you’re prepared.

In this guest post for SmartBlogs, I discuss the three main reasons that brands send apology emails:

  1. A website outage blocked users from accessing information or completing transactions.
  2. An email contained a significant error.
  3. A public relations situation arose in another channel.

And then I talk about laying the required groundwork for smooth responses.

>> Read the full post on SmartBlogs.com

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