Using Task Runners & Static Site Generators in Your Email Production Process
While small now, there’s a growing trend of email developers using web development tools to build emails. For instance, 6.7% of email marketers are using task runners as part of their email production workflow, according to our 2016 State of Email Production report. And more than 5% of email marketers are using static site generators.
Lee Monroe, Product Design Lead at Mailgun by Rackspace, is a big believer in the role that traditional web development tools can play in email production. At The Email Design Conference, I had the opportunity to sit down and interview Lee about how email designers and developers can use these kinds of tools in their email production workflows.
“There’s lots of great front end developer tools that you can use to improve your workflow,” he says. “So static site generators is one. These have historically been used as web development tools, but using them for email you can set up a framework that includes layouts, variables, partials—that type of thing—to help you optimize your workflow from end to end.”