Email Marketing RulesMailgun Podcast: Silver Linings in Omnichannel Marketing
“Deliverability and strategy are inexorably intertwined. Deliverability sets the floor for what we need to achieve.” That was just one of the things I said during my time on Email’s Not Dead podcast with Mailgun’s Jonathan Torres, Eric Trinidad, and Nick Schafer.
During our conversation, which focused heavily on deliverability and performance measurement, we also talked about:
- Spamhaus becoming much more active
- How Mail Privacy Protection is impacting the industry
- Whether other inbox providers will adopt policies similar to MPP
- The value of clicks and how to get more of them
- The need for re-permissioning
- The silver lining of MPP
To hear about all of those topics…
>> Listen to the podcast at Mailgun.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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