The Last Word on September 2022

Posted by Chad S. White on October 3, 2022

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A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Embracing BIMI: Apple Rolls Out Standard In Its iOS16 Release (MediaPost)

Zoom to Soon Bring Its Email Service: Details (Mint)

What’s Going on with Annotations? (PeakInbox)

12 Reasons User-Generated Content Is Important for Brands [Infographic] (MarketingProfs)

The Top 5 Grammar Rules That can be Broken for Winning Email Copy (Email Design Review)

Email and Business In Ukraine: A Conversation With Dmitry Kudrenko of Stripo.email (Campaign Genius)

Insightful & entertaining tweets

Well played, @gmail. Well played. 💌 https://t.co/a5BpDq7azl

— Lauren Meyer (@LaurenEmailGeek) September 14, 2022

I’m no longer impressed when people claim open rates consistently >50%, if they can’t tell me how many of those were attributed to Apple MPP.

— Matthew Vernhout (@EmailKarma) September 20, 2022

Great email find: Sunset/Unegaged Email by Cuisinart

Fave parts:
* Cute and casual
* Clear options (CTAs) – I normally go for one CTA, but in this instance, it makes sense to have two for options.
* That hard-boiled egg is lyf pic.twitter.com/akXxYaJxWc

— Kat Garcia 🚢 eCom Email & SMS (@heykatgarcia) September 2, 2022

Gmail’s approach to Dark Mode stinks. Either allow developers to handle it or leave it alone. This happens way too often. pic.twitter.com/n97YtWPCrf

— Alex Williams (@alexcwilliams) September 20, 2022

Noteworthy subject lines

Zales, 9/11 – 4 Essential Styles Worth the Investment
Burlington, 9/21 – We’re hiring!
Gap Labor Day Event, 9/2 – Staying in < GOING OUT
Quiksilver, 9/2 – Cool Woven Shirts For The Long, Hot Weekend
West Elm, 9/7 – Keep patio season going with cold-weather accessories
Gap Warehouse Sale, 9/7 – That ’90s flannel vibe 👇
Williams Sonoma, 9/11 – It’s officially soup season! Make it from scratch with VITAMIX + free shipping on electrics
Neiman Marcus, 9/8 – Hue knew fall looks could be this vibrant?
Subway Restaurants, 9/17 – 🏈 Kick off the season with Subway ® Catering
Wegmans Meals 2GO, 9/24 – Ordering for a Group? We’ve Made it Easy
Williams Sonoma, 9/5 – It’s never too early for festive planning 🎃🦃🎄
Big Lots, 9/7 – Our ghoul? Save ya 25% on Halloween 👻
Williams Sonoma, 9/26 – Thanksgiving at Ina Garten’s + shop her favorite brands
Uncommon Goods, 9/16 – Yes, those are faint jingle bells in the distance
Crate & Barrel, 9/16 – FIRST LOOK | Holiday 2022
Zales, 9/26 – It’s Never Too Early….
Big Lots, 9/6 – NEW! Disney Pop-Up Shop x the LOT is HERE 👏
Nordstrom, 9/17 – Go to new heights with over-the-knee boots
Lane Bryant, 9/17 – THE POWER SUIT IS BACK.
Express, 9/6 – Meet our Styling Community 😍
Uncommon Goods, 9/14 – “Yessssss 👏” – actual social media reaction
Moosejaw, 9/6 – We want to hear from you. Get a free $10.
REI, 9/28 – See What Gear Won Our Editors’ Choice Awards
Spotify, 9/20 – Hear what the country is listening to
Bass Pro Shops, 9/24 – Watch Missouri Thunder Live!
Patagonia, 9/23 – Watch our new film “The Scale of Hope”