Email Marketing RulesWebbula: What Are the Top 3 Skills for a Successful Email Marketer in 2023?
Along with 9 other email experts, I share what I think are the top 3 skills that an email marketers need to have to be successful. For me, they need to have:
- Curiosity…about consumer behavior, new platform developments, and more
- A comfort with numbers, as the art and science of email marketing increasingly skews toward the science
- Solid communication skills, as email marketing desilos and becomes an integral part of an omnichannel marketing strategy
To see my full answers, and to see everyone else’s too…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
GVP of CRM Strategy
Zeta Global
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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