The Last Word on August 2022

Posted by Chad S. White on September 6, 2022

Leave a Comment

A roundup of email marketing articles, posts, and tweets you might have missed last month…

Must-read articles, posts & reports

Did Email Just Defeat Social Media for Good? (Unemployable)

B2B Digital Marketing Trends: Top Channels and Tactics for 2022 (MarketingProfs)

Five Things Your Email Marketer Wants You to Know (Email Snarketing)

Are Surveys Transactional Emails? (Kickbox)

Gmail Is Now Officially Allowed to Spam-Proof Politicians’ Emails (The Verge)

Insightful & entertaining tweets

If you see a great post, save it.

If you get a great sales email, save it.

If you read a great sales page, save it.

Swipe files are extremely valuable.

Build yours up one swipe at a time.

— copyblogger (@copyblogger) August 1, 2022

The more I learn, the more I see great marketing is about listening.

Listening to your audience is the ♥️ of marketing.

— Heike Young (@YoungHeike) August 1, 2022

The hardest part about copywriting is trying to write marketing copy that doesn’t sound like “marketing copy”

The secret?

Steal your copy straight from the mouths of your best customers

— Katelyn Bourgoin ⚡️ (@KateBour) August 1, 2022

We’ve totally been there, @BurgerKing!

You haven’t earned your stripes as an email marketer until you’ve had a Whopper of a campaign blunder! Now you’re one of us! Welcome to the club. #emailgeeks #EmailMarketing #riteofpassage pic.twitter.com/PYtB820Ywi

— Humans of Email (@Humans_of_Email) August 9, 2022

In case you didn’t know, Pokémon emails have been Dark Mode enhanced since January 2022#arizCodesEmail #emailgeeks https://t.co/kR6hccHMcp pic.twitter.com/gvOCnafELX

— Emmanuel Arizmendi (@arizdesign) August 22, 2022

Noteworthy subject lines

Nordstrom, 8/3 – 5 summer must-haves for casual days
Wegmans Catering on Meals 2GO, 8/13 – 3 Must-Haves for Your Summer Party
Eddie Bauer, 8/13 – ☀️ Summer Fun In Lightweight Basics 🏖️
The Nuts.com Family, 8/18 – Today’s Spotlight: Single Serve Snacks For School✨
Dick’s Sporting Goods, 8/3 – 💰 SAVE on school style! Up to 50% off won’t last long…
Express, 8/5 – We brought in celeb stylists to spill the scoop on fall’s top trends 😍
Big Lots, 8/28 – Up to 25% OFF Halloween Décor? That’s a Hallo-WIN 🎃
West Elm, 8/3 – JUST in! Subtly spooky fall decor
Williams Sonoma, 8/4 – Pumpkin favorites are BACK!
Wegmans, 8/25 – The Season’s Best Tomatoes are Here!
Lane Bryant, 8/5 – The bra that launched 1000s of blissed-out sighs.
Lane Bryant, 8/13 – These jeans? The most iconic yet.
Express, 8/20 – The pant that broke the internet.
Saks Fifth Avenue, 8/27 – These took over everyone’s Wishlist this week
GapCash, 8/21 – Y2K SAYS HEY
Panera Bread, 8/25 – “Yeah, I cook”. Pulls out a Panera® Flatbread Pizza
Zales, 8/18 – 👰 Here Comes The Bridal Sale!
IKEA, 8/17 – Chad, our new collection is all about pausing and reflecting
IKEA, 8/31 – Better days start with smart routines
Gap, 8/4 – 2 ways to shop = 40% OFF on our app -OR- 30% OFF online
Petco, 8/13 – Save 10% on in-store pickup orders today!