Email Marketing in Flux: The Biggest Changes Impacting the Channel
![Email Marketing in Flux - The Biggest Changes Impacting the Channel](https://www.emailmarketingrules.com/wp-content/uploads/2022/09/Oracle-Email-Marketing-in-Flux-on-demand-webinar.png)
Email marketing is more powerful than ever, but the strategies and tactics needed to succeed are changing because of 3 mega-trends:
- The sunsetting of third-party cookies driving an increased focus on customer identification and the collection of zero- and first-party data
- Apple’s Mail Privacy Protection forcing marketers to take a holistic, cross-channel approach to measuring performance and selecting safe mailable audiences
- The pandemic-driven consumers behavior changes that reinforce the need for personalization, nimble build systems, and smooth, well-orchestrated omnichannel experiences
For a look at each of those mega-trends…
>> Read the entire post on Oracle’s Modern Marketing Blog
>> Watch the companion on-demand webinar