Email Deliverability Warning Signs Heading into Holiday Season
The last thing email marketers want during the critical holiday season is deliverability problems, which is why many dedicate considerable time during the third quarter to getting their sender reputations and inbox placement rates as healthy as they can get them. However, marketers are facing two unique challenges this year that may foreshadow greater than usual deliverability risks during the all-important fourth quarter.
- The 1-year anniversary of Apple’s Mail Privacy Protection
- A ‘tidal wave’ of listings from the world’s largest blocklist operator, Spamhaus
For a full breakdown of both of those issues by Oracle Marketing Consulting’s Heather Goff…