Email Marketing Rules#Webinar Recording Available: How to Recover from Email Marketing Mistakes
Mistakes in email marketing are pretty much inevitable, so you need to have a plan of action in place so you can react quickly and appropriately to errors. In our latest webinar we share a decision framework for how to recover as gracefully as possible from email marketing mistakes, and then put…
How to Recover from an Email Marketing Mistake (or the Slow-Motion Meltdown and Rebirth of Our Live Twitter Feed Email)
You may have heard the triumphant story of how we embedded a live dynamic Twitter feed in our “Save the Date” email for The Email Design Conference (TEDC), but what you haven’t heard is the story about how it all went wrong when we pressed “send” the first time. In addition to…
The Dangers of Not Regularly Reviewing Your Triggered Emails
Triggered emails have a reputation for being ‘set it and forget it” programs. Unfortunately, that’s just not true, and it’s becoming less and less true every day. As we discuss in our recent “Designed for Success” webinar, there are two compelling reasons to regularly update your triggered emails: (1) quality assurance and…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week I’ll explore strategies and tactics, share tips and inspiration, and discuss industry news and trends.
Chad S. White
Head of Research
Oracle Marketing Consulting
and
Author of the book
Email Marketing Rules
Features
