Infographic: 2016 State of Email Agencies
Email marketing agency teams provide help for short-term projects, bring in strategic and technical skills that may be hard to hire for locally, and in many cases provide day-to-day operations support. They’re key part of the email marketing ecosystem. Their email marketing processes are also considerably different than those of brand marketers.
In our 2016 State of Email Agencies infographic, we highlight some of big differences between how agencies create emails and how brand marketers do, in terms of team sizes, time spent on various email tasks, and the tools used.
And for a deep dive into all facets of the email production process, check out our 2016 State of Email Production report.