More Email Marketing Workflows Incorporating Task Runners & Static Site Generators

We continue to see web development tools being adopted by email developers. Two such tools are task runners and static site generators. Task runners automate repetitive tasks such as inlining CSS and sending test emails. Static site generators are build systems for flat files that allow you to templatize and break down…

The Email Design Podcast #62: 2017 State of Email Workflows (Part II)

In this episode of The Email Design Podcast, I continue my conversation with host Kevin Mandeville about the findings of our 2017 State of Email Workflow. In Part 1, we talked about content planning, production cycles, and email design and development tools. In Part 2, we walk through the sections of the…

The Email Design Podcast #61: 2017 State of Email Workflows (Part I)

In this episode of The Email Design Podcast, I speak with host Kevin Mandeville about the findings of our 2017 State of Email Workflow. We walk through each section of the report, talking about… Content planning Production cycles Email design and development tools …before running out of time. We then recorded Part…

Report: 2017 State of Email Workflows

Creating a high-performing email takes time and the right resources. Your workflow is an expression of the investment you make in every email—and is itself a predictor of email program success. Based on our State of Email Survey of more than 3,500 marketers, our second annual State of Email Workflows report takes…

Finding the Goldilocks Email Approval Process

Process predicts success. That’s true across the entire email marketing workflow, including how brands handle the approval process for new emails. Successful email programs are 32% more likely than less successful programs to say they have an appropriately rigorous approval process (68.6% vs. 52.1%) rather than a burdensome process or one that’s…

7 Easy Wins to Add to Your Email Marketing To-Do List

Email is always changing, so marketers’ email marketing programs must always be changing as well to make sure they’re still relevant to consumers and creating great experiences for their subscribers. With that in mind, here are seven relatively easy-wins to consider adding to your email marketing to-do list this year: Use more…

Webinar Recording + Q&A: State of Email – A Year in Review

To understand how email marketing is changing and to identify opportunities for brands, Litmus surveyed more than 900 marketers worldwide. Those extensive results powered our State of Email research series, which included: The State of Email Design [ebook] The State of Email Salaries & Jobs in the U.S. [ebook] The State of…

Infographic: Many Email Marketing Mistakes Going Undetected

Our 2016 State of Email Production report found that 31.6% of marketers hadn’t halted a single email send in the past 12 months and that 49.4% hadn’t sent a single apology or correction email. At first, we were very impressed by these brands. However, as we dug into the data, we became…

The Deeper Meaning Behind 5 Email Marketing Soundbites

While at The Email Design Conference in Boston a few weeks ago, I tweeted a lot of great email marketing soundbites from the sessions, and saw a bunch of great ones from the sessions in the track I wasn’t in. Twitter is fantastic at delivering soundbites like these, but it’s horrible at…

Why It’s More Likely Now that We’ll Be Able to FixOutlook

Frustrations with email rendering in Outlook run deep. They date back to 2007 when Microsoft switched its Outlook rendering engine from Internet Explorer to Word, which had—and still has—poor support for HTML and CSS. Those frustrations boiled over with the FixOutlook.org Project, which Campaign Monitor started in 2009. Aimed at getting Microsoft’s…

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