Report: How to Recover from Email Marketing Mistakes
Email marketing mistakes are not a matter of “if,” but “when.” Email is so complex, turn-around times so short, and frequencies so high that it’s impossible to avoid mistakes completely. The best you can hope for is to keep mistakes infrequent and small, and then to manage them quickly and recover with a degree of grace when they do happen.
In this report, we discuss a decision framework that will guide you to a response that’s appropriate for the error made, so you can minimize the impact of mistakes while also avoiding overreacting and potentially making the situation worse.
We walk you through each step of the framework and along the way share real-life stories of email marketing mishaps. Some of these stories received media attention; some are incidences we’ve noticed over the years; and others are from brave members of the Litmus Community who have come forward to share their scars and lessons learned.
We hope the insights and stories in this report help you learn from the mistakes of others and put better systems and checks in place at your company to minimize the frequency and scope of future email marketing mistakes.