A Snapshot of an Email Team
Email marketing is a team sport. And like a sports team, it’s not just the people who are on the field that count. An email team generally consists of three groups:
- Internal team members, which consist of the full- and part-time employees on a brand’s email marketing team.
- External email team members, which consist of freelancers and consultants, plus agencies and the services arms of email service providers.
- Business stakeholders, which consist of all of the people involved in strategic goal-setting and the review and approval of emails across all the departments of your organization.
On average, brands have nearly eight full- or part-time employees working on email marketing. More than 26% use at least one freelancer, and nearly 34% of brands use an agency. Plus, marketers generally work with 2.4 other departments to get their emails reviewed and approved.
Even if you’re a solo email practitioner, there’s a chance you work with freelancers or an agency. And even if that’s not the case, unless you’re a solopreneur, you have stakeholders that establish key performance indicators and review and approve the emails you create.
Based on Litmus’ 2018 State of Email Survey of nearly 3,000 marketing professionals worldwide, this presentation looks at each of those three email team components, as well as how email team sizes may change during 2018. See how your own email marketing team compares by…