Email Marketing RulesLitmus: 2021 State of Email Report
If you want to keep your finger on the pulse of changes in the email marketing industry, then Litmus’s 2021 State of Email Report is a must-read. The 43-page report is packed full of survey data and insights around 5 trends: Email marketing is increasingly critical to business success. There’s no question:…
How to Simplify Your Martech Stack: 3 Approaches
Marketing technology stacks are very complicated. Like credit-card-fine-print complicated or teen-brain complicated. With very few exceptions, the marketers I speak with are eager for greater simplification, says Clint Kaiser, Head of Analytic & Strategic Services at Oracle Marketing Consulting. They want to accomplish their marketing goals without having to navigate a spaghetti-works…
Email Marketing Audit: Spotlighting 4 Commonly Neglected Areas
It’s easy to get caught up in the day-to-day operations of your email marketing program—rushing to get the next campaign out. It’s hard work! But if you’re on auto-pilot, you might neglect several strategic and structural areas of your program. While your marketing technology stack is advancing with new features, your marketing…
Email Evolution Conference Keynote: The State of Email Marketing
We’re experiencing a myriad of crises all at once—ranging from the pandemic health crisis to social unrest and insurrection to financial crises. These have led to profound changes in consumers’ buying habits and housing choices, and an acceleration of ecommerce, digital entertainment, and work from home trends. With COVID-19 still spreading quickly…
Holiday Marketing Quarterly: Second Quarter 2021 Checklist
Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital…
Things People Say That Show They Don’t Understand Email Marketing
Email marketing is a complex channel that routinely isn’t appreciated by outsiders—and particularly by executives. That became all the more clear when I recently fired off this tweet: Things people say that make me think they don’t really understand #emailmarketing: “Sending an email is easy.” “Email marketing is cheap.” “There are no…
Uplers: 29 Experts on Email Trends to Watch for in 2021
After a rollercoaster 2020, companies are reevaluating their email marketing strategies for 2021. To aid those efforts, Uplers asked me and 28 other email marketing experts to discuss the trends that we see driving the industry forward this year. My prediction centered around the K-shaped recovery and how that’s translating into vastly…
On-Demand Webinar: Modular Email Architecture
Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architecture and reaping significant improvements….
Sendinblue: 15 Experts Predict the Future of Email
From technological advances to the impact of Covid-19, the future of email marketing will bring both opportunities and challenges. To make sure you’re prepared, Sendinblue asked me and 14 other email marketing experts which trends we think will have the biggest impact this year. My advice centers on the fact that changing…
Coherent Path Podcast: Coherent Thoughts with Chad S. White
I join Coherent Path CEO James Glover on the Coherent Thoughts podcast to talk about: The biggest misconceptions around email The value of having universal holdout groups Focusing on maximizing the value of a subscriber, not the value of a campaign How lobbying by merchants can distract email marketing from serving subscribers How…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
Features
