The Fifth Quarter: Navigating the Post-Holiday Season [with On-Demand Webinar]

The holiday season doesn’t end on Christmas Day—or even at the end of December. The ripple effects of the holidays can be felt well into the New Year. In acknowledgment of the special conditions that exist from the day after Christmas through mid to late January, many brands recognize this period as Q5, the fifth quarter.

Q5 is characterized by a variety of negative and positive events that all cross-influence each other, including:

• After-Christmas sales
• Gift returns
• Gift card redemptions
• Self-gifting
• The accumulation of holiday consumer debt

Let’s talk about ways to reduce the negative impacts and boost the positive impacts through smart marketing and other strategies, and end by sharing an on-demand webinar about email marketing performance during the 2023 holiday season.

>> Read the entire post on Oracle’s Modern Marketing Blog