Black Friday Week: 3 Key Email Marketing Insights

Black Friday Week- Key Email Marketing Insights

The time period from the start of the week of Black Friday through Cyber Monday is the critical beating heart of the holiday season for business-to-consumer brands. Here are three key takeaways for retail and ecommerce marketers:

  1. Seize the opportunity to get in front of eager buyers
  2. Expand your email audience…carefully
  3. Maximize your envelope content’s impact

>> Read the entire post on Oracle’s Modern Marketing Blog

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