Email Marketing Rules4 Major Factors Impacting Email Marketing Performance This Holiday Season
Measuring your email marketing performance can be tricky in the best of times. Lately, it has been extra challenging. After all, it’s not just about getting the right data. It’s then about sifting through that data to find the right insights.
This holiday season, you’ll want to be mindful of several factors when gauging program success. Let’s begin by discussing two macro economic factors that are impacting overall holiday results, followed by two channel factors that are impacting email marketing results.
>> Read the entire post on Oracle’s Modern Marketing Blog
>> Watch the companion webinar, 2022 Holiday Email Marketing Trends
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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