4 Major Factors Impacting Email Marketing Performance This Holiday Season
Measuring your email marketing performance can be tricky in the best of times. Lately, it has been extra challenging. After all, it’s not just about getting the right data. It’s then about sifting through that data to find the right insights.
This holiday season, you’ll want to be mindful of several factors when gauging program success. Let’s begin by discussing two macro economic factors that are impacting overall holiday results, followed by two channel factors that are impacting email marketing results.