Nov. 2013 B2C Email Volume Jumps: Retailers Sent 20.5 per Subscriber, Non-Retailers 7.0

During November, retailers sent each of their subscribers 20.5 promotional emails on average, up 15% from October. Non-retailers sent each of their subscribers 7.0 promotional emails on average, up 13% from the previous month. This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers,…

My Top 3 Email Marketing Insights from Thanksgiving, Black Friday and Cyber Monday

In my latest Email Insider column for MediaPost, I share my top 3 insights from the Thanksgiving holiday weekend, which are that… 1. Thanksgiving Eve is the new Thanksgiving 2. Black Friday prompted an increase in mobile-friendly email designs 3. Cyber Monday is the busiest email marketing day of the year…but perhaps…

3 Things that Are Already Different About This Holiday Season

Every holiday season is a little different when it comes to retailers’ email marketing. Here are a few things that are already different about this year’s: Stronger Holiday Messaging Early After late-July’s “Christmas in July” messaging, there’s a long break before retailers start sending significant holiday messaging again in September. This messaging…

Oct. 2013 B2C Email Volume Rises: Retailers Sent 17.8 per Subscriber, Non-Retailers 6.1

During October, retailers sent each of their subscribers 17.8 promotional emails on average, up 9% from September. Non-retailers sent each of their subscribers 6.1 promotional emails on average, up 1% from the previous month. This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers,…

Sept. 2013 B2C Email Volume Mixed: Retailers Sent 16.4 per Subscriber, Non-Retailers 6.1

During September, retailers sent each of their subscribers 16.4 promotional emails on average, up 1% from August. Non-retailers sent 6.1 promotional emails on average, down 1% from August. This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, political groups, and…

Five Predictions for the Email Marketing Holiday Season

For those marketers who already have visions of Christmas emails dancing in their head, here are my email marketing predictions for this holiday season: 1. Marketers will send more responsive emails on high-mobility days. After the last holiday season, the shift to mobile reading of emails is now unequivocally too big to…

Holiday Inspirations from the Email Swipe File

Already have visions of holiday emails dancing in your head? So do we. In Holiday Inspirations from the Email Swipe File, you’ll find festive examples of holiday emails that illustrate 14 important holiday email tactics, including… Trumpet the Start of the Holiday Season Bring Seasonal Flair to Triggered Emails Accommodate Santa’s Fat…

B2C Brands Sent Subscribers 13.2 Emails on Average during August 2013

During August, B2C brands sent each of their active subscribers 13.2 promotional emails on average, based on the anonymous tracking of more than 140 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits. That’s up 1% from the previous month. Retailers sent each of their subscribers 16.2 promotional emails on…

10 Inspiring Holiday Header Email Designs

In the first of our four Holiday Retail Design Tips videos, I talk about using your email design to send a clear signal to subscribers that it’s time for them to start their holiday gift buying. A big part of that is creating a holiday header—that is, adding seasonal imagery, messaging and…

Holiday Retail Design Tips #Video

Holiday email campaign planning is in underway. To help you with your email designs this holiday season, Andrea Smith, Design Lead for Content Marketing & Research, and I share tips in these four short videos: Create Holiday Email Templates Retail stores deck out their stores with festive displays to signal to shoppers…