Email Marketing RulesSept. 2013 B2C Email Volume Mixed: Retailers Sent 16.4 per Subscriber, Non-Retailers 6.1
During September, retailers sent each of their subscribers 16.4 promotional emails on average, up 1% from August. Non-retailers sent 6.1 promotional emails on average, down 1% from August. This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, political groups, and…
Five Predictions for the Email Marketing Holiday Season
For those marketers who already have visions of Christmas emails dancing in their head, here are my email marketing predictions for this holiday season: 1. Marketers will send more responsive emails on high-mobility days. After the last holiday season, the shift to mobile reading of emails is now unequivocally too big to…
Holiday Inspirations from the Email Swipe File
Already have visions of holiday emails dancing in your head? So do we. In Holiday Inspirations from the Email Swipe File, you’ll find festive examples of holiday emails that illustrate 14 important holiday email tactics, including… Trumpet the Start of the Holiday Season Bring Seasonal Flair to Triggered Emails Accommodate Santa’s Fat…
B2C Brands Sent Subscribers 13.2 Emails on Average during August 2013
During August, B2C brands sent each of their active subscribers 13.2 promotional emails on average, based on the anonymous tracking of more than 140 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits. That’s up 1% from the previous month. Retailers sent each of their subscribers 16.2 promotional emails on…
10 Inspiring Holiday Header Email Designs
In the first of our four Holiday Retail Design Tips videos, I talk about using your email design to send a clear signal to subscribers that it’s time for them to start their holiday gift buying. A big part of that is creating a holiday header—that is, adding seasonal imagery, messaging and…
Holiday Retail Design Tips #Video
Holiday email campaign planning is in underway. To help you with your email designs this holiday season, Andrea Smith, Design Lead for Content Marketing & Research, and I share tips in these four short videos: Create Holiday Email Templates Retail stores deck out their stores with festive displays to signal to shoppers…
Email Marketing Holiday Calendar 2013: August Preview & July Review
Every month I’ll be previewing holiday email marketing activity for the current month, as well as reviewing last month’s, as laid out in our 2013 Email Marketing Holiday Calendar. >> Read the August preview & July review on the ExactTarget Blog
Infographic: 2013 Email Marketing Holiday Calendar
Christmas Day is just a little over five months away!!! That means it’s time to put on your Santa thinking caps and start mapping out your holiday email campaign strategy. Already the first signs of the holiday season are showing up in inboxes as some marketers deploy their “Christmas in July” campaigns—or…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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