Oct. 2013 B2C Email Volume Rises: Retailers Sent 17.8 per Subscriber, Non-Retailers 6.1
During October, retailers sent each of their subscribers 17.8 promotional emails on average, up 9% from September. Non-retailers sent each of their subscribers 6.1 promotional emails on average, up 1% from the previous month.
This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, political groups, and nonprofits.
Among retailers, increases in per subscriber email volume were driven by the ramp up to the holiday season, which is now officially underway with the arrival of November. For more on seasonal email marketing trends, check out the Email Marketing Holiday Calendar and this month’s update on the ExactTarget Blog…