Nov. 2013 B2C Email Volume Jumps: Retailers Sent 20.5 per Subscriber, Non-Retailers 7.0
During November, retailers sent each of their subscribers 20.5 promotional emails on average, up 15% from October. Non-retailers sent each of their subscribers 7.0 promotional emails on average, up 13% from the previous month.
This data is based on the anonymous tracking for more than 150 B2C brands, including retailers, restaurants, manufacturers, travel and hospitality, political groups, and nonprofits.
Among both retailers and non-retailers, increases in per subscriber email volume were driven by holiday messaging, including a busy Thanksgiving Week. For more on seasonal email marketing trends, check out the Email Marketing Holiday Calendar and this month’s update…