Infographic: Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday
The Thanksgiving Holiday Weekend includes some of the busiest email marketing days of the year, including top email day Cyber Monday, famed Black Friday, and the up-and-comer Thanksgiving Day. However, consumers behave differently on each of these days, which means retailers have to use different approaches on each day.
Based on our anonymous tracking of nearly 110 major online retailers, our latest infographic examines email volume patterns during the critical Thanksgiving Holiday Weekend, in addition to addresses issues that are unique and important to Thanksgiving, Black Friday and Cyber Monday. For example, on Black Friday we looked at whether retailers’ email were mobile-friendly or not.
Overall, our findings indicate that there continue to be great opportunities for retailers to gain a competitive advantage by addressing consumer needs and expectations when it comes to email marketing.