Email Marketing RulesMy Top 3 Email Marketing Insights from Thanksgiving, Black Friday and Cyber Monday
In my latest Email Insider column for MediaPost, I share my top 3 insights from the Thanksgiving holiday weekend, which are that…
1. Thanksgiving Eve is the new Thanksgiving
2. Black Friday prompted an increase in mobile-friendly email designs
3. Cyber Monday is the busiest email marketing day of the year…but perhaps only for the next two weeks
For all the details…
>> Read my Email Insider column on MediaPost.com
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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