1st Mobile Christmas Greeted with Rise in Email Mobile-Friendliness
In this guest column for ClickZ, I take a deeper dive into the email mobile-friendliness research that’s highlighted in our Email Insights & Trends from Thanksgiving, Black Friday & Cyber Monday #Infographic.
Looking at the promotional emails of nearly 110 major online retailers, we found that from early October to late November the percentage of retailers using mobile-friendly email design rose by more than 40%—from 23% to 32%. That substantial increase bodes well for gains to come in early 2014.
The details are even more encouraging, with responsive design making a huge jump and positive signs among those retailers still using largely desktop-centric designs as well.