Email Marketing RulesEmail Marketing Trends for 2024: Proven Essentials
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from…
2024 State of Email Trends Report
Building on our long-running annual research on email marketing trends, Oracle Digital Experience Agency has partnered with Litmus on a new State of Email Trends report that brings to light valuable details and critical nuances around which email tactics and technologies marketers are using and the success they’re seeing. The report examines…
AI Copyright Infringement: People vs. Machines
The New York Times and many other content creators and authors are suing generative AI pioneer OpenAI and Microsoft, claiming they trained their ChatGPT product on copyrighted material without permission nor compensation. These lawsuits have many people asking some variation on the question: “Should we penalize a chatbot for doing what all…
Email’s Not Dead Podcast: The Latest Changes to Email Marketing
Email marketing is constantly changing, which was the driving force behind me writing a 4th Edition of “Email Marketing Rules.” I join Email’s Not Dead podcast hosts Jonathan Torres and Eric Trinidad to talk about the latest edition of my book and the major changes that have happened just since its release…
Email Geeks Show Podcast: The Trends Shaping the Future of Email Marketing
The email marketing channel is always evolving. It has changed tremendously over the past decade and forces have already been unleashed that will drive dramatic changes in the years ahead. In this first episode of the new Email Geeks Show podcast, host Sella Yoffe and I have an extended conversation about those…
3 Tailwinds Driving Focus on Building Direct Customer Relationships
It’s never been one marketing channel versus other channels, because it’s always been all marketing channels in coordination with each other—and, increasingly, all marketing channels in tight orchestration with each other. That said, three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and…
TimTalk Webcast: What Keeps Me Awake at Night about Generative AI
Generative AI has more upside than downside, but that doesn’t make the potential harms any less real. I join TimTalk host Tim Hughes to discuss some of the worries I wrote about in one of my MarketingProfs columns. Specifically, we talk about my worries that… GenAI will ultimately cost many people their…
New Name, Expanded Mission: Oracle Digital Experience Agency
Brands are breaking down the silos that separate their marketing channels so they can create the cohesive omnichannel experiences that consumers expect. And brands are also breaking down the silos that separate their marketing, sales, service, and other departments as they center their organizations around the customer experience rather than business functions….
What Keeps Me Up at Night about Generative AI
During the opening session of the B2B Forum this year, MarketingProfs Chief Content Officer Ann Handley wowed and pumped up the crowd with an empathetic Barbie-inspired B2Barbie presentation. The overall message: B2B marketers are often held to impossible standards and underappreciated despite their hard work and smarts. Ann’s point of view was…
The Critical Differences between Machine Learning & Generative AI Today
The most popular classification models have generative AI being a subset of machine learning, and machine learning being a subset of AI. While this may technically and architecturally be the correct way to think about these tools, it has led to significant confusion. First, because of our natural tendency to drop words…
Welcome! Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. Every week, we’ll explore strategies and tactics, discuss tips and inspiration, and dig into industry news and trends.
Chad S. White
Head of Research
Oracle Digital Experience Agency
Author of Email Marketing Rules and nearly 4,000 articles about digital and email marketing
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