7 Email Marketing Predictions for 2016

’Tis the season for predictions, so let’s get to it. Here are 7 email marketing predictions for 2016 that I shared in my latest Marketing Land column: There will be many more positive media stories about email marketing than negative in 2016. Another major email service provider (ESP) will be acquired in…

10 Email Marketing Top 10 Lists for 2015

Over the past two weeks, the team here at Litmus has been boiling down the events of 2015 into 10 top 10 lists. Each covers a different aspect of email marketing. Check them all out here: Top 10 Email Design + Marketing Litmus Blog Posts of 2015 The most popular Litmus blog…

The Future of Email Coding Standards Is Stratified

Will we ever have email coding standards? This is a tricky question and my views on the matter have definitely evolved over the years along with the evolution of the email client and device landscape. Let me start by saying I now think there will never be a single email coding standard….

Infographic: 2015 Mobile-Friendly Email & Landing Page Trends

We’ve been beating the drum on the need to be more mobile-friendly for years as email reading has shifted from desktop and webmail to mobile devices. According to data from Litmus Email Analytics, mobile email reading has plateaued at around 50%. However, new joint research from Litmus and Salesforce shows that marketers…

My Time as a MediaPost Email Insider: 8 years, 163 columns

This month was my last as a MediaPost Email Insider. I’ve decided to move on and explore other opportunities, but I wanted to publicly thank MediaPost for sticking with me for 8 years and 3 months through three job changes and three acquisitions. During my time as an Email Insider, I wrote…

What the Verizon-AOL Deal Might Mean for Email Marketers

While all of the buzz around the $4.4 billion Verizon-AOL deal is about adding more content, video, and ad generation to the mobile company’s distribution platform, the acquisition will also likely affect email marketers. AOL is one of the oldest and most experienced inbox providers and, in terms of webmail rendering, is…

How Would An Email Tax Change Email Marketing?

On April Fools’ Day, Forbes ran a story about how Congress was considering a tax on email by amending the Internet Tax Freedom Act the next time it comes up for renewal. It was a great gag, and while I think there’s zero chance of any kind of email tax coming into…

Is Email Marketing Cheap or Does It Have a High ROI?

How you and—more importantly—your boss answer that question easily predicts the future success of your email marketing program. In this Email Insider column for MediaPost, talk about: The behaviors that indicate an “email marketing is cheap” mentality vs. an “email marketing’s ROI is high” mentality The results of these two lines of…

Trends for 2015: Views from 10 Email Marketing Experts

To understand the latest best practices and the newest email marketing opportunities, Smart Insights asked me and 9 other email marketing specialists from around the world to share our recommendations. Published in Smart Insights – Email Trends 2015, the trends include: Responsive Email Design Animated Gifs Video in Email Dynamic Customization Predictive…

Email Marketing in 2015: What’s In and What’s Out

I recently spoke with Natasha Smith of DM News about which email marketing strategies, tactics, and tools will be more important next year and which will be less important. WHAT’S OUT Batch-and-blast “One size fits all” static emails Standard subject lines WHAT’S IN Predictive analytics Responsive design Subject lines with #hashtags Real-time…

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