Out with the POE Media Model – In with the POGLE Media Model

In my latest Email Insider column for MediaPost, I argue that it’s time to expand the paid-owned-earned (POE) media model to include granted media and leased media, creating new categories for channels like email, SMS/MMS, and social media. Currently those digital channels are slotted under owned media, which is content created by…

Inbox by Gmail: 3 Experts Share Their Thoughts on Its Impact

Google has been innovating furiously around its email products over the past two years with their latest release being Inbox by Gmail, which is a new mobile email app. To help determine its impact on marketers, BrightWave CEO Simms Jenkins interviewed Ryan Phelan of Acxiom, Jay Jhun of BrightWave, and myself about…

Google’s New Inbox App: What It Means for Marketers

Google continues to place a huge emphasis on innovating around the email inbox, announcing a new email app simply called Inbox. This move follows the wider rollout of a native unsubscribe link, turning on images by default with image caching, introducing grid view, and launching Gmail Tabs—all in the last year and…

Tweetables from Dreamforce 2014

It was a great week at Dreamforce 2014 and I found plenty of great content to tweet about. In case you missed them, here are all the tidbits, factoids, and stats that I shared this week from the conference. You can find all the tweets from Dreamforce at #DF14. Sears.ca overhauled cart…

Tweetables from Connections 2014

It was a great week at Connections and I found plenty of great content to tweet about. In case you missed them, here are all the tidbits, factoids, and stats that I shared this week from the conference. You can find all the tweets from Connections at #CNX14. Watch the Digital Marketing…

Getting Email Out of the Friend Zone

Email may be a fairly mature channel, but it still outshines other newer, sexier channels like mobile and social. In the fact, the emergence of those channels has only strengthened email, cementing it as the power retention marketing channel. In this interview with Elyse Dupre of DM News, I make the case…

5 New Email Marketing Terms

As a former journalist, I love how email marketing is always changing. As an English major, I love language. At the intersection of those is the creation of new terms to describe emerging and existing practices, tactics, and tools in email marketing. Over the past decade, I was in the right place…

Glossary of Common Email Marketing Terms from Email Marketing Rules

Nobody likes jargon, but to effectively communicate with vendors, consultants, and other email marketers, an email marketing vocabulary is essential. To help folks better understand email terminology, I’ve added the glossary from the upcoming 2nd Edition of Email Marketing Rules to my website. You can find it at emailmarketingrules.com/email-marketing-dictionary. This dictionary contains…

Put a Dollar in the #EmailSwearJar

Every other channel wishes they were email. It’s used by nearly everyone. People begin and end their days with it. They carry it with them wherever they go on their smartphones. It’s one-to-one. It can be automated. It’s fairly trackable. People overwhelming prefer to get commercial messages via email than any other…

Unroll.Me Is a Promotions Tab in an Email

Unroll.Me is the kind of service that makes email marketers nervous. It facilitates unsubscribes and bundles messages from multiple brands into a single daily email digest, and its user base has quickly grown to more than 720,000. However, there’s no reason for alarm. We’ve seen this before. Unroll.Me is quite similar to…

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