Email Marketing’s Gender Pay Gap

The Size of the Gender Pay Gap in Email MarketingAt $68,000, the average salary for full-time workers involved in email marketing in the U.S. is comfortably above the median household income in America of $59,039 in 2016. Men and women don’t share equally in the good fortunes and strong health of the email marketing industry, according to Litmus’ State of Email Survey of more than 3,500 marketers.

Women earn just 89 cents for every dollar men earn in the email marketing industry ($65,000 for women vs. $73,000 for men).

In order to compare apples to apples, we examine the factors that shrink and exacerbate the gender pay gap, including:

  • Employee age
  • Employee experience
  • Company industry (e.g., B2C, B2B, etc.)
  • Company size
  • Company location

For the full results of our research,…

>> Read the full post on the Litmus blog

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